In the context of an ever-evolving game market, navigating crowdfunding for your 2D game project is a strategic step to help independent developers and indie companies realize their dreams. As a specialized 2D game art company, we understand the importance of community funding and want to share valuable experiences to help you succeed on this journey. Explore the content right here.
What is navigating crowdfunding?
Essentially, navigating crowdfunding is the process of seeking and accessing platforms or sources of funding through community contributions. In the 2D game industry, navigating crowdfunding involves leveraging contributions from a large group of people (often the public) to raise capital for 2D game projects in preparation for release. Developers will present their ideas and relevant information about the game on crowdfunding platforms, calling for support from the community.
Some primary types of crowdfunding you should know:
- Rewards-based crowdfunding: Backers receive rewards, perks, or products/services in exchange for their contributions.
- Equity crowdfunding: Backers become shareholders in the project and share profits.
- Donation-based crowdfunding: Solicits contributions without specific returns.
- Debt crowdfunding: Backers provide capital as loans and receive interest.
Generally, each type of navigating crowdfunding will have its own characteristics, depending on the goals of your game project.
Advantages and disadvantages of navigating crowdfunding for your 2D game
Here are some pros and cons to consider before embarking on navigating crowdfunding for your 2D game project:
Advantages of navigating crowdfunding for your 2D game
- Capital mobilization: Crowdfunding helps you raise funds from the gaming community and enthusiasts, which serves as potential financial resources for your 2D game project.
- Community building: A crowdfunding campaign is an excellent opportunity to connect with the gaming community, attracting fans for your game from the early stages of development.
- Feedback collection: Through interaction with supporters in the campaign, you can gather valuable feedback to improve your game and meet market demands.
- Increased visibility: Crowdfunding helps promote your 2D game project to a large gaming community, enhancing brand recognition and attracting attention from the media.
- Establishing credibility: Successfully raising funds through crowdfunding will affirm the credibility and potential of your 2D game project, attracting the interest of potential investors.
Challenges of navigating crowdfunding for your 2D game 
- Competition: Successfully raising funds through crowdfunding requires you to compete with many other 2D game projects on various platforms.
- Commission fees: Crowdfunding platforms often charge commission fees for successful contributions, which may affect your profits from the game after fundraising.
- Time pressure: You need to set specific fundraising goals and complete the campaign within a certain timeframe. It requires careful preparation and maximum effort.
- Commitment: When raising funds through crowdfunding, you need to commit to providing rewards for supporters and completing the game project according to the plan.
Navigating crowdfunding for your 2D game project
Next is the main part of today’s article, where we will explore each step in the process of navigating crowdfunding for your 2D game project.
Set clear goals for your 2D game project
Before starting the fundraising campaign, you need to clearly define your goals. Specifically, you need to know how much money you need and how you will use that money. This step not only helps you plan in detail but also builds confidence for the supporting community.
Our advice is to focus carefully to have a perfect project goal. Especially about the budget. If you don’t have much experience, spend some money to hire a consultant.
Create compelling content
Content is one of the decisive factors for the success of navigating crowdfunding for your 2D game project. Prepare a lively introduction video, illustrate the unique elements of the 2D game, and explain why people should support you. Don’t forget to share sketches, concept art, and gameplay demos to give viewers a comprehensive view of the project.
Build a community before fundraising
A loyal and large community will be a solid foundation for your fundraising campaign. Our suggestion is to start building your community on social media platforms, game forums, and websites before launching the campaign. When navigating crowdfunding for your 2D game project, community support can be a powerful factor in your success.
Choose the right crowdfunding platform
There are many crowdfunding platforms available today, such as Kickstarter, Indiegogo, or Patreon. Each platform has its own advantages and limitations. Navigating crowdfunding for your 2D game project requires you to research carefully and choose a platform that suits your project. Consider factors such as service fees, reach, and support tools provided by the platform. Our experience suggests that you should only choose a crowdfunding platform that is suitable for your project goals.
Offer attractive rewards
Of course, rewards are an indispensable factor in the process of navigating crowdfunding for your 2D game project. Remember that attractive rewards will encourage supporters to participate in your campaign.
Here, you can create rewards from simple things like beta game copies, concept art to more complex ones like limited editions, in-game items, or the opportunity to name a character. One note is to make sure that the rewards are valuable and appropriate for the amount that supporters contribute.
Constantly update progress
To maintain interest and support from the community, you need to constantly update the project’s progress. Navigating crowdfunding for your 2D game project doesn’t just stop at fundraising but also includes maintaining relationships with the community. Share important milestones, new updates, and listen to feedback from supporters.
Prepare carefully for post-campaign
After the campaign ends and you reach your fundraising goal, the work is not over but just beginning. Navigating crowdfunding for your 2D game project also requires you to use the funds efficiently and ensure the game development progresses. Prepare carefully for the post-campaign phase, from financial management, detailed development planning to continuous interaction with the supporting community.
Conclusion
In summary, navigating crowdfunding for your 2D game project is a challenging journey but also very worthwhile. With careful preparation and a reasonable strategy, you can turn your 2D game dream into reality. Start with small steps and aim for bigger goals, and don’t hesitate to seek support from the community and experts in the field.
